Branding Assignment Example | Topics and Well Written Essays - 2000 words

Branding - Assignment ExampleThis of course depends on the reputation of the brand, which refers to how it has appealed to consumers in the foodstuff sector in the past and how it has served them.The literature review highlights previously look intoed conceptions of branding and its effects on purchaser behavior. The literature reviews aim is to establish the range of concepts and theories associated with brandings effects on buyer behavior in the grocery store sector. This is by reviewing a wide range of books, journals, business publications, and periodicals. The chapter begins by tracing the development of the branding concept through to key theoretical models associated with its application. The review then concludes on the brands principles of importance in business-to-consumer emotional relations.Methods of research employed, need to be as equally balanced as possible. Therefore, a balance of qualitative and denary data needs to be considered. This means that books, journa ls, websites and reports will be considered as important sources of data. In supplement to these sources, a survey will also be conducted in order to gather first debate information from idiosyncratics regarding the operations of corporations that have shareholders as their principal.In order to find out the answers to research questions, a survey with a qualitative technique is utilise. Qualitative research methods aim at understanding the rich, composite plant and idiosyncratic nature of human phenomena. This is important particularly for understanding the manner in which each individual behaves when he/she has a role to play in an important position. This is important to consider because of the fact that plot researching the effect branding on consumers buying behaviour, elements like trust and integrity play a monumental role. Literature ReviewBrief History of BrandingFor the past 4000 years, symbolism - a form of branding, has been used as means of ownership, recognition , and identification. The Ancient Romans and Egyptians identified their livestock with symbols and signs. These activities, ideologies and practices were the very early concepts of identification and recognition. Yet, the theoretical promulgated material on branding from a businesses perspective only emerged